Braid Magic is founded by 2 engineers both are also audiophile, with a common goal to promote the enhancement in earphone sound quality through cable replacement with an affordable price.

Braid magic, as the name suggests, refers to the braiding process used to form the ‘backbone’ of the cable. The reason why we put emphasis in the braiding process is that, even with the same cable material, different braiding pattern can lead to subtle differences in sound signatures to cater different sound preferences. Hence, magic!

Moreover, through countless trials in material selection such as cable types, connectors, plugs or even solder alloys, we aim to strike the optimal balance between sound quality, cost and user experience.

Braid magic offers 14 days trial period with full refund and 6 months warranty without human damage.